dan mountford.

Found a photographer online, who produces these absolutely gorgeous double exposure portraits. I really really love them!



cath kidston.

After talking to the owners of The Sewing Lounge, I thought about the homeware designer Cath Kidston, which has the kind of "Keep Calm and Carry On" feel, which is really fashionable now. I want the rebrand to look modern, but still a nod back to an era where this was the norm for women to make their own dresses and clothes etc. 

the sewing lounge

Today I went to meet the owner of 'The Sewing Lounge', the retailer that I am going to re-brand. It was a lovely little shop on one of the main roads that runs through Haydock, easy to reach from the centre.

It turns out that the shop is ran by two women, both sisters, who had been worked in the industry, in factories, before going onto different things. Then, about four years ago they opened up The Sewing Lounge. The shop is very busy, and as the owner said, she said that it is always busy, which actually, I was quite surprised about, seems as I thought that the demand for hand-made dresses was pretty low. The shop is small, but it seems the women's talents are in high demand.

After asking them a few questions it became clear that the business was not just headed in one direction, but very much they do a bit of everything. I asked if the women were busiest around the prom period, but they said they can't really say that because of the demand for them year round. They also make fancy dress outfits. I've decided, from the info I gathered today that because the women are pretty open to the direction and there is no specific "best-seller", I'm thinking about focusing on the "prom" side of things.

finally nearly done!!

Finally! Nearly finished Philipa's Patch today. Everything is pretty much ready, I just need to get all my links working. Although I don't completely love my website, I think it's amazing how much I've learnt on just Dreamweaver and how far I've come from not knowing ANYTHING about making a website, to using what I think is an incredibly difficult programme to use! Anyway, everything will soon be finished for the half term as I won't be able to work on it then because the programmes are different to the version I have at home. Can't wait to have this load off my back and solely concentrate on re-branding though! SO EXCITED. 

new client.

Today I managed to phone the place where I'm thinking about re-branding, it's called 'The Sewing Lounge' and is in Haydock, which is a bit far away from me, but still accessible. It was probably the closest one I could find that made it's own dresses! I'm really looking forward to the brief and can't wait to start, because the owner said the shop gets pretty busy, I've only been able to see her on Monday morning at the earliest, but I'm looking forward to it!

blip!

Today we did a mini half day project to get us into the right frame of mine about re-branding our shops, as we'll be on Sring Break, so pretty much on our own for the first two week of the brief!

For this mini-brief we had to re-brand the drink "Blip" which is made entirely out of peas and would be advertised to children, but should still appeal to mum's because of the health benefits.

My idea for this came from thinking about some tag lines, and getting "GIVE PEAS A CHANCE" from the John Lennon song, "Give Peace A Chance" and from this I thought up of the concept of the advertising campaign, with a tv advert being kids banging on tables and singing along to the original John Lennon song. The posters, in my eyes would be quite hippyish, with rainbows and flowers, very natural, inkeeping with the theme.

All of the visuals for this mini project can be found in my accompanying PDP sketchbook.

philipa's patch menu.

Just a quick update to let you know that I have finally finished my PDF for the Philipa's Patch menu. I'm very proud and all print outs can be found in my sketchbook!