Today we did a mini half day project to get us into the right frame of mine about re-branding our shops, as we'll be on Sring Break, so pretty much on our own for the first two week of the brief!
For this mini-brief we had to re-brand the drink "Blip" which is made entirely out of peas and would be advertised to children, but should still appeal to mum's because of the health benefits.
My idea for this came from thinking about some tag lines, and getting "GIVE PEAS A CHANCE" from the John Lennon song, "Give Peace A Chance" and from this I thought up of the concept of the advertising campaign, with a tv advert being kids banging on tables and singing along to the original John Lennon song. The posters, in my eyes would be quite hippyish, with rainbows and flowers, very natural, inkeeping with the theme.
All of the visuals for this mini project can be found in my accompanying PDP sketchbook.
