Currently reading the branding book: 'iDentify' as a starting point for my Philipa's Patch work, I think as soon as I get a logo together, everything else will easily follow (hopefully!). Hopefully the book will give me a few ideas not only for this project but also for the Exploring Graphic Design project, an interesting point to play with is one the book quotes from Jan Tschichold's book where he says: "the aim of a typographic layout is communication and that communication must appear in the shortest, simplest, most penetrating form." I think to some extent this is true, I don't like too much fuss, but also I think it's definitely worth playing round with this ideal. Exciting times.
